Digital marketing has gained popularity and has added many new techniques till now. In past year this year 2017 will also take online marketing at the new level. This kind of strategy and techniques will be beneficial for the businesses and individual as well. Creating website for online presence and promoting it over the internet is now trend and status. Online presence and popularity of a company or an individual now decide and define the status of individual or company.
Here are some points that will be the most trending things in 2017.
1. Focuses on Video ads: Video ads are more effective as compare to text ads according to 2016 survey.
2. Increment of Mobile user over desktops: Mobiles are more preferred by users as it can be used anywhere anytime so most of all the websites are opened in mobile.
3. Increasing Market of Dedicated Apps: As Mobile websites was used more in past 2 years now people mainly concentrate on the dedicated apps as well, so this year dedicated apps will get benefit.
4. More Social Conversion: After the involvement of Facebook, Social media has been trending in online marketers and same as previous year this year social media engagement will me more effective and beneficial.
5. Trend of smart devices and wearable technology: Carrying smart watches and other smart devices safely is now a difficult so wearing technology is more easier.
6. Change in Search algorithm: As always search engines keeps on changing its algorithm this year
will bring more changes even drastic changes in algorithm.
7. Online advertisement will be more expensive: Advertising online was affordable but in upcoming years this will be expensive that past years.
8. Focus on unique and quality content: Content optimization has always been an important part of digital marketing. It will remain most important in upcoming years as well.